Frequently Asked Questions

  • What does The Simple Wordsmith do?

    We take words that feel messy, muddled, or just off — and turn them into something clear, strong, and easy to connect with.

    From websites to emails to brand-new ideas, we help you say what you mean in a way people understand.

  • What’s the difference between copywriting and brand messaging?

    Brand messaging sets the foundation: it’s your voice, values, and the core ideas that guide how you communicate.

    Copywriting brings that to life through the words on your website, emails, and marketing materials.

    We do both—so your message is consistent and compelling everywhere.

  • How do we get started?

    Smiling. Well, that one’s easy. Schedule a free discovery call to see if we’re a good fit.

    We meet live on Zoom or Google Meet, to listen, ask questions, get answers, and see if we’re a right fit for each other.

  • How long does a typical project take?

    Most projects take 3-14 business days from kickoff to final delivery, depending on complexity.

    If you're launching a new site or rebranding, we’ll create a custom timeline that fits your goals.

  • Do you offer ongoing content or one-time projects?

    Both.

    Some clients come to us for one-time clarity (like a homepage rewrite or brand messaging guide), while others work with us monthly for content, blog posts, or as a strategy partner.

    We’ll recommend what makes the most sense for your stage of business.

    Choose the plan that fits where you are right now.

  • What makes The Simple Wordsmith different from other copywriters?

    Clear messaging helps the right people say, “Yes — this is exactly what I need.”

    Too many businesses hide great ideas behind language that feels heavy, technical, or hard to follow.

    But the truth is simple: Clear words build strong businesses.

    Read the The Simple Wordsmith® Manifesto

  • Who is this for?

    We help small business owners earning $500K–$2M who are excellent at what they do—but struggle to put it into clear words.

    If you’ve ever thought, “I know what I want to say, I just can’t explain it simply,” you’re exactly who we built this for.

    Most of our clients come to us when their business is growing—but their messaging hasn’t caught up yet.

    Clear messaging often improves the performance of everything that comes after it—your website, marketing, and sales conversations.

    The Simple Wordsmith is a great fit for business owners who:

    • Are experts at what they do but struggle to explain it simply
    • Believe clarity builds trust with customers
    • Want messaging that sounds human, not corporate
    • Are ready to invest in clear communication that helps their business grow

    If that sounds like you, you’re in the right place.

  • Who This Is Not For

    The Simple Wordsmith is not the right fit for every business—and that’s okay.

    This work is probably not for you if:

    • You’re looking for the cheapest copywriting option available.
    • You want complicated language that sounds impressive but confuses customers.
    • You expect messaging to work without clarity about your offer or audience.
    • You’re not ready to invest time in thinking carefully about your message.

    Clear communication takes thought, collaboration, and a willingness to simplify.